Shizuoka Prefecture is located in the center of Japan and is blessed with a diverse natural environment, including the majestic Mt. Fuji, beautiful coastlines, and lush mountains. Another attractive feature is its easy access, about an hour by Shinkansen from Tokyo. The Izu Peninsula in particular is an area with many tourist attractions, including a warm climate, abundant hot springs, and gourmet food that makes use of fresh seafood.

Beautiful nature and hot springs certified as a Global Geopark

You can enjoy a variety of landscapes, such as the intricate ria coastline of East Izu and the coastline facing the majestic Pacific Ocean of South Izu. It is also known as a mecca for marine sports such as surfing and diving.
The Izu Peninsula is also home to many hot spring resorts, including Atami Onsen, Ito Onsen, and Shuzenji Onsen. Each hot spring resort has its own unique charm, such as facilities where you can enjoy a hot spring while gazing at the ocean, and historic hot spring towns.

Brand power of vacation homes

Izu has long been popular as a vacation home destination, with Atami and Ito in particular being known as famous vacation home areas. Its brand power as a luxury vacation home destination also makes it an attractive real estate investment targeting high-income earners.
In addition, many existing accommodation facilities have been renovated recently, and there are increasing cases of old inns and hotels being renovated and reborn as accommodation facilities incorporating modern designs and services. With the increase in foreign tourists visiting Japan, investment in accommodation facilities that incorporate a Japanese taste is also attracting attention.